And if the PR strategy was the David and Gillian one and not the GA/PM one? I am silly, I know. but recently I found myself questioning everything. What do you think?

gunningforabasementoffice:

I know a lot of people talk about Gillian and David being all PR, but look at the following things:

• The X-Files didn’t need any promotion, because it has a ready and devoted fanbase
• many times when David and Gillian interacted, there was nothing to promote
• promoting TXF with their close interaction would have been misleading, because that isn’t the relationship that we’re seeing between Mulder and Scully
• promoting David’s album with Gillian showing up (another common belief) is also misleading, because she isn’t on the album and the only coverage the incident garnered was the kind they didn’t want, plus it took the focus off David’s music
• when it would have mattered for David and Gillian to interact more closely (during the original series), neither of them went out of their way to do that and made it clear they weren’t going to, either
• it would be a lengthy PR stunt with no real purpose and no real strategy to it (and people can poke fun at that all they want, but that’s how PR decisions are made and no one just throws things out there and hopes they “kind of” accomplish something, or “maybe” get some results)
• multiple people (Frank, CC, Kim) have all talked about how genuine David and Gillian are with each other

As for Gillian and PM being the real thing, think about these things:

• if you’re with someone you love, or at least like very much, you’ll want to show that to people and you’ll want to act warmly and happily
• if you’re in a relationship where you’re “out”, then not only will you attend your partner’s events, but he’ll also attend yours
• if you’re in a relationship and attending your partner’s premiere, you won’t take someone else as your date
• if you’re “coming out”, then you’ll come out and actually communicate that that’s what you’re doing, instead of sending every signal you can with your body and expression that you’re not with the guy you’re standing next to
• if you’re attending an awards ceremony with a man who’s your partner, why would you be tweeting about your excitement over chocolate? 

This is why, to me, it’s clear that this was a professional arrangement and the impact was very badly miscalculated.  So it’s okay to question, but then think about the things we know, and countless other things that I haven’t even listed because otherwise this would be a mile long, and then work through them logically.  

There’s everything to suggest David and Gillian were not and are not PR, and everything to suggest that Gillian and PM are (although not in the showmance way).