I’ve heard about this book. I don’t know how legit it is, but if he really is writing and studying fandoms, I think it doesn’t have to mean that he’s playing us. When you are doing research on a subject for a book or a thesis or whatever, your goal is not to fuck with your subject, so to speak. You don’t twist facts or alter reality. You don’t provoke situations.
Fandom is a fascinating sociological subject to write about and I think only a real fan has the ability to write about it good, which he clearly is. I actually look forward to read that book!