I had received so many messages about that, it’s insane! I could literally spend the night giving you hundreds of thousands of exemples where a Netflix (or any other network!) show promotes another one, but it’ll be very boring for everyone, so let me just give you a few exemples.
If we forget that Netflix build up a whole video game (x) where you can play characters from either Orange is the New Black, Narcos, Stranger Things or Sense8 and if we think that actors from one show being cast in another show has nothing to do with crosspromo (x- here from House Of Cards to Narcos), it still leaves us with a lot of examples to talk about.
For example, do you think it’s crosspromo when Ricky Gervais who will be launching the Spin Off of The Office very soon on Netflix made a parody video promoting literally all the Netflix shows? (x)
Or when an actress from Orange is the New Black promotes House of Cards on an official promo trailer? (x)
I know, I know… You will tell me that this is marketing, and official, and just shows promoting other shows, which is not the same than two actors hanging out together at an award ceremony. Speaking of award ceremony, remember The Emmys last September, when all the cast from Stranger Things did that little skit, giving food to all the celebs in the room, but Kevin Spacey (from House of Cards, for the record) was actually part of the skit?

But still, it’s not really the same, because it’s not like he’s hanging out with real actors from another show. So here he is, at the launch of Da Vinci (streamed on Netflix France) with Matthew Modine from Stranger Things.

But enough of Kevin Spacey. How about Naveen Andrews (Sense8) and
Samira Wiley (OITNB) at the Gay Pride?

Let’s also talk about social media. Look at this crosspromotional Instagram post from Candace Cameron (Fuller House) posting a parody pic with House of cards (x)

Honestly, I could go on and on and on. I could also go on about other networks, other shows, other actors. Crosspromo is a marketing tool just like many other tools. Fandoms coexist, and when they meet, it’s just more viewers for one show and the other one. Does it mean that Gillian is actually crosspromoting The Crown? Not necessarily, but at least, it’s an option.